Microsoft is a global brand – yet there are local specialties at every retailer, which need to be handled.
Each retail brand, such as, for example, Media Markt in Germany, has its own shop design and requirements on size/shape, etc. Therefore, globally-produced furniture does not necessarily fit. The retail landscape simply is not “one size fits all”.
We stepped in – early in the development process of Microsoft and helped them find out the different specifications for all the retailers in GSA – so that we could tailor-make the furniture to each market’s and retailer’s needs. We assisted not only with consulting and design work, but also with production and rollout. Afterwards, we helped with the implementation as well.