Virtual Reality for AEG dishwashers

A product experience like no other

At Retail, all dishwashers look the same: from the outside, you can barely see any difference – and since it is a very developed market, it seems like there are hardly any differences from the inside as well.

The sales staff is difficult to excite about products, which seem to cope with the latest benefits of modern dishwasher technology.

This is why we got challenged to come up with an idea to differentiate AEG’s dishwashers and showcase their features and benefits in a modern, thrilling and yet easily approachable way.

Dishwashers all look the same – we developed an innovative way of showcasing their benefits like no one did before!


We wanted not only give the sales staff the usual training, but really to excite them and the consumers at retail about the product. The idea: to show how a dishwasher really works. In virtual reality. Follow the journey of the water and truly experience the benefit of AEG’s outstanding cleaning and water saving technologies. For execution, we decided to use the world’s most advanced graphics engine “Unreal” for super photorealistic visuals.

We recreated the look, the functions, the animations. But we even went one step further. What if you could virtually place yourself inside a dishwasher? That’s what we accomplished in virtual reality. Put on a VR-headset and jump straight into the action of the dishwasher. A modern way of showcasing features and benefits at the POS. And a fun experience for everybody!